By October 20, 2018 No Comments

A trade show promotional item from Blue Dragonfly Marketing given away at your booth can help draw traffic, create recall after the show, and provide contact information in a unique and memorable way to prospects.

At first glance, an event’s crowded exhibition hall seems like a treasure trove for prospecting, generating viable new leads and driving product sales for your organization.

Yet, considering all the distractions of the show and your competition in the industry vying for the attention of conference attendees, interest-grabbers in the form of unique trade show giveaways and meaningful promotional items can help draw more people to your display booth.

With increased booth traffic, you will have the opportunity to meet and pre-qualify more prospects. And with a greater prospect pool, you will likely yield a greater number of viable leads and new customers.

According to Incomm Center for Trade Show Research and Sales Training, event attendees are 52% more likely to stop by your exhibit if you have appealing trade show giveaways for them.

As a result, awareness and interest in your exhibit and product line increase — and you enhance potential for greater sales performance. So, what kind of trade show giveaways are most effective?

Whether you choose items from Blue Dragonfly such as imprinted tote bags, USB drives, promotional mugs or ice scrapers, make sure your giveaways reflect your company image and have relevance to your prospect.

“The secret to getting the most visibility from the dollars you spend on promotional items is to choose gifts that people will want to use once they return to their homes and offices,” explains Amy Reece, Promotional Products Expert at Blue Dragonfly Marketing, Inc.

Here are a few important considerations to help you choose your trade show giveaway:

  • Does the item complement your company and product image?
  • Do the giveaways you want to purchase match your budget?
  • Are you able to easily imprint your key contact information and message on the trade show promotional item?
  • Will you be able to get your shipment in time for the event?
  • Is your giveaway unique and different from others you’ve seen?
  • Is the item something YOU would like to have?

Effective Use of Trade Show Giveaways:

How you distribute your trade show promotional item makes a difference in its perceived value and marketing effectiveness. For example, do not stack your entire supply of giveaways on your booth table for just anyone to take.


This potentially diminishes the value of your “gift” to show attendees. Rather, personally and selectively hand out giveaways to visitors with whom you speak and who represent potential clients.

Through thoughtful distribution of advertising specialties, your product will be more memorable to your prospect and serves as a way to show your appreciation for the booth visit.

You may also want to have booth visitors fill out a lead form before you offer the giveaway. This will further help qualify prospects and assist with your event follow-up marketing initiatives.

Blue Dragonfly Marketing’s promotional products experts are here to dazzle you with creative ideas for your next trade show giveaway. Call us at 800.467.9528


Trade Show Giveaways & Trade Show Gifts: Nothing beats promotional products for getting a targeted message to a

designated recipient.

Here at Blue Dragonfly we’ve developed this company to be different from other trade show giveaways sites you may have seen. What makes us different?

When looking for Trade Show Promotional Products, our Customer Service ranks #1

Our service is unmatched. Just take a look at some of our testimonials. Our team is made up of individuals who have experience in how

trade show giveaways and promotional products work and how they can help promote your business. We have first-hand knowledge of how

Trade Show and promotional events work. Our goal is NOT to just sell you a product. We want to help educate you in the most effective way to buy

promotional products. If you haven’t already, please sign up to receive our Free Special Report,

“7 Deadly Mistakes Exhibitors Make When Purchasing Promotional Products for Trade Shows.” This report is filled with strategies and ideas

to help you maximize your results when buying

Trade Show Giveaways and Gifts. Oh, and did I mention we are FAST. That’s right… real fast. Have a question? We have the answer – QUICK.

Fast Rush Turnaround on Popular Trade show Giveaways

Speaking of FAST…In a rush for products? We have hundreds that ship in 24 hours and many that ship out the SAME day.

Guaranteed the Lowest Pricing on Trade Show Giveaways and Promotional Items

Price conscious? Have no fear, our good standing with vendors both here and direct afford us the MOST competitive pricing, but if there is

any doubt we offer a 100% Price Match Guarantee.

Top Quality Selection of Client Gifts

The only products will find on this site are the ones with the highest retention and re-use rate. This means you will not have to sift through tons

of ineffective products. You will find only the ones where you will get the most value for every dollar you spend.

Whether you want the most effective trade show gifts or just some good information and ideas to help market your business successfully with

custom trade show giveaways and promotional products, you’ll find it on our website.


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